Tags: Storyboarding, Script Writing, Custom Illustration

Service: Explainer Video

Key Elements of SaaS Explainer Videos

March 14th, 2024

SaaS (Software as a Service) explainer videos serve as powerful tools to communicate the essence and benefits of a software product to potential customers. These videos condense complex concepts into easily digestible content, making them an essential component of marketing strategies for SaaS companies.

Importance of SaaS Explainer Videos

SaaS product demo videos play a pivotal role in showcasing the functionalities and value propositions of software applications. They provide a visual demonstration of how the product works, allowing prospects to grasp its capabilities more effectively than textual descriptions or static images alone.

Understanding the Target Audience

  • Identifying Pain Points: Before creating a SaaS explainer video, it's crucial to understand the pain points and challenges faced by the target audience. By addressing these pain points directly in the video, companies can resonate with viewers and demonstrate how their product offers solutions.
  • Addressing Common Queries: Anticipating and addressing common queries within the video helps build trust and credibility with potential customers. By providing clear and concise answers to frequently asked questions, SaaS companies can alleviate concerns and nurture leads through the sales funnel.

Crafting Compelling Storylines

  • Problem-Solution Approach: Effective SaaS explainer videos follow a problem-solution narrative structure, illustrating the challenges faced by the target audience and showcasing how the software product provides a viable solution. This approach creates a compelling storyline that captivates viewers and motivates them to explore further.
  • Highlighting Unique Features: Highlighting the unique features and functionalities of the SaaS product sets it apart from competitors and reinforces its value proposition. By emphasizing key benefits and demonstrating how the software addresses specific needs, companies can differentiate themselves in the market.

Scriptwriting Tips for SaaS Explainer Videos

  • Keeping it Concise: The script for a SaaS explainer video should be concise and to the point, avoiding unnecessary jargon or technical details. Clear and straightforward language ensures that viewers can easily understand the message being conveyed.
  • Focusing on Benefits: Instead of focusing solely on features, the video script should emphasize the benefits that the SaaS product offers to users. By highlighting the positive outcomes and value that customers can expect, companies can generate more interest and engagement.
  • Incorporating Call-to-Actions: Including clear call-to-actions (CTAs) at the end of the video encourages viewers to take the next step, whether it's signing up for a free trial, requesting a demo, or contacting the sales team. Well-placed CTAs help guide prospects towards conversion and drive measurable results.

Visual Elements and Animation

  • Choosing the Right Style: The visual style of a SaaS explainer video should align with the brand identity and appeal to the target audience. Whether it's animated characters, motion graphics, or screencasts, selecting the appropriate visual elements enhances the overall impact of the video.
  • Incorporating Branding: Integrating brand elements such as logos, colors, and typography reinforces brand recognition and consistency across marketing channels. By incorporating branding into the video, companies can strengthen their brand identity and leave a lasting impression on viewers.

Voiceover and Soundtrack Selection

  • Tone and Voice Consistency: The tone and voice of the narrator should resonate with the target audience and reflect the brand's personality. Whether it's authoritative, friendly, or conversational, maintaining consistency in voiceover enhances the authenticity and credibility of the video.
  • Enhancing Emotional Engagement: Choosing the right soundtrack and sound effects can evoke emotions and enhance the overall impact of the video. By selecting music that complements the tone and message of the content, companies can create a more immersive viewing experience.

Video Length and Distribution Channels

  • Ideal Duration: SaaS explainer videos should ideally be between 60 to 90 seconds in length to maintain viewer engagement and retention. By keeping the video concise and focused, companies can effectively convey their message without overwhelming or losing the audience's interest.
  • Leveraging Social Media Platforms: Distributing SaaS explainer videos across social media platforms such as YouTube, LinkedIn, and Facebook expands reach and visibility. By optimizing videos for each platform's specifications and audience demographics, companies can maximize exposure and engagement.

Analyzing Metrics and Refining Strategies

  • Tracking Viewer Engagement: Measuring metrics such as views, watch time, and click-through rates provides valuable insights into the effectiveness of SaaS explainer videos. By analyzing these metrics, companies can identify areas for improvement and refine their video marketing strategies accordingly.
  • A/B Testing for Optimization: Conducting A/B tests with different video variations helps optimize performance and maximize conversion rates. By testing elements such as thumbnails, CTAs, and messaging, companies can iterate on their video content and drive better results over time.


In conclusion, SaaS explainer videos play a vital role in effectively communicating the value propositions of software products to potential customers. By understanding the target audience, crafting compelling storylines, and leveraging visual and audio elements effectively, companies can create engaging videos that drive user engagement and conversion.