When Should You Consider Virtual Production

September 5th, 2023

Tags: Virtual Production, Animatics, Video Shoot

Service: Video Production


In recent years, virtual production has changed the entire entertainment industry and continue to do so. This progressive method combines the use of digital techniques with traditional filmmaking strategies, providing filmmakers new opportunities for creativity and efficiency. Virtual production includes the integration of computer-generated imagery (CGI) and real-time rendering into the production process. But when exactly should you indulge virtual production in your initiatives? Let's discover the various eventualities where virtual production can add value to your projects.

Better visuals on a tight budget

Virtual production is a blessing for tight-budget projects. It allows you to create stunning and captivating visuals at a small cost.. From massive landscapes to grand set designs or fantasy worlds, virtual production can fulfill all your needs on a budget. These virtual environments can help you achieve the video that otherwise would need a high-price location shoot or extensive post-production work.

Efficient production

Tight deadlines can be a big issue in entertainment issue. With virtual production, you can significantly reduce your production time as virtual production allows you to skip many time-consuming steps like location scouting and set building. You can create and modify sets quickly and finish the project by a tight deadline without compromising on the quality. Virtual production also gives you control over conditions like bad weather, improper lighting, etc. You can create your desired set with controlled lighting and weather conditions.

Better creative freedom

Filmmaking is a building that stands on the pillars of creative freedom. With traditional filmmaking or production techniques, it can get hard sometimes to work with complete creative liberty. Virtual production allows you to experiment more with your work and grant absolute creative freedom to the filmmaker. From changing lighting to altering the background, any real-time changes can be made within a small amount of time giving a unique freedom to the directors and filmmakers.

Smoother CGI integration

Nowadays the use of CGI has become a common phenomenon in the entertainment industry. This is where virtual production comes into play. Virtual production provides a seamless link between CGI and live-action footage. It combines the two elements so naturally and precisely, providing a much-enhanced viewing experience. Whether it is a period drama or a sci-fi live-action, virtual production can help you excel in all kinds of projects.

Complex and Dynamic Scenes

Traditional production techniques induce a lot of hindrances sometimes when it comes to some complex and dynamic scenes. With virtual production, you can use these digital techniques to create such complex and dynamic scenes easily. It can seamlessly create scenes like a high-speed chase or a complex action sequence.

Effective Pre-visualization

In traditional filmmaking, the pre-production process involves a pre-visualization stage that involves storyboarding with static images. Virtual production enhances this step by allowing more realistic pre-visualization. Exploring different camera angles, better lighting setups and scene compositions is much easier in a virtual space. A virtual approach gives better creative freedom to the filmmakers and ensures a smooth production process.

Cost-Efficient Changes

Virtual production is a much more cost-effective process when it comes to making changes. Making last-minute changes in a conventional production can be painstakingly costly and time-consuming. But with virtual production, there is no need to recreate an entire scene to make a small change, all the adjustments can be made digitally hence reducing cost and preventing delays.

Training and skill development

Virtual production gives a platform to new aspiring filmmakers and creators to develop their skills and experiment with their filmmaking. Since it is a much cheaper and less time-consuming process, emerging filmmakers, cinematographers, and directors have a chance to gain valuable experience and develop new and better skills.

Enhanced Marketing and Promotions

The advantages of virtual production are not only limited to the production stage but also extend to marketing and promotional campaigns. Virtual techniques like 360-degree view of the set, interactive behind-the-scenes content, and 3D billboards also work as great marketing tools. These interactive and engaging marketing techniques contribute to higher customer engagement and positive results.

Projects that age well

In today’s ever-evolving entertainment industry where most changes are derived from evolving technology, Virtual production is a way to future-proof your projects. It is extremely important to use virtual production tools in your projects to create content that stands the test of time.


Virtual production is a new filmmaking technique that gives a lot greater innovative freedom to the creatives and enables the proper execution of a concept. From veteran filmmakers to emerging creators, digital production assists you in pushing limitations and unencumbering your complete ability

Frequently Asked Questions

  1. How can virtual production enhance my project?
    Virtual productions allow the use of new-age technology with traditional filmmaking techniques that result in a more seamless experience for the viewers.
  2. Is virtual production only for big-budget projects?
    No, virtual production can be used in projects of various scales and costs. It is much more cost-effective if compared to traditional filmmaking.
  3. Can virtual production completely replace traditional on-location shoots?
    Virtual production cannot completely replace traditional shoots but it surely adds its magic to the production and creates a much more mesmerizing product.
  4. Do I need specialized software for virtual production?
    Yes, specialized softwares are surely needed for better rendering and better CGI to ensure a seamless experience. There are various options available to choose from according to your requirements.